Customer relationship management? Does your company have a transparent overview of existing customers and their data? Duplicated contacts because you work with different software? Do your salespeople keep manual lists of leads? How broad is your sales funnel? Is your sales process automated? Is your software supporting you to reach your sales goals? Where are the potential opportunities?

CRM or customer relationship management

What is CRM

CRM – Customer Relationship Management is about developing, improving, and engaging your customer relationships. CRM systems manage and track your customer relationships, leads, marketing, sales pipeline, and deliver actionable data.

Customer relationship management is not limited to sales, marketing, and customer service. It helps you reduce costs and increase profitability by organizing and automating your marketing, prospecting, sales, and service processes.

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Make smarter decisions
backed by data

Free up time
for selling

Indetify and connect
With the right buyers


Arcade can help to set up a CRM SYSTEM:

Microsoft Dynamics 365 Sales

Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Customer Service

Microsoft Dynamics 365 Field Service

Microsoft Dynamics 365 Project Service Automation

Why Arcade for a CRM
Connected Customer Experiences


Opportunities within Microsoft Dynamics for sales

Arcade can link the CRM with the current ERP system. This link synchronizes the necessary information and ensures that there is no duplication of work. Commercial classification of Sales gets set up as an enrichment of customer information in Dynamics For Sales. Furthermore, the entire flow of information with customers is set up in the system.

Provide custom engagement based on context-dependent insights that bring up personal discussion points and follow-up actions.

Show salespeople when and how customers use their email so they can make their email communications more proactive and responsive.


Microsoft Dynamics 365  for sales supports lead generation. There is a possible Connection with LinkedIn Lead Gen Forms. This connector allows you to automatically sync leads captured on LinkedIn using Sponsored Content with Dynamics 365.

Dynamics 365 Marketing calculates a score for each lead based on demographic details, firmographic details, and actions taken by the associated contact. Opening an email, submitting a landing page, visiting your company website, or attending an event can be seen as scorable interactions.

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